There are a number of advantages to using Goodreads in advance of a book launch and in particular in advance of making book available to order on Amazon.
1) you can set up an author page
2) upload the cover of forthcoming book
3) members can upload pre-release reviews
All of this will increase exposure and to a certain extent might test what you wish to upload to Amazon.
One of the other advantages is the ability to set up “giveaways” where members enter a draw for a free book. As mentioned in previous blog this has in my case for Seeking John Campbell create a list of over 400 members who have marked the book as “to read”.
My last giveaway competition will run for two days from my launch date of 3 Feb and a permanent link has been set up in the right margin of this blog if you would like to enter. The link will take you to the giveaway but you will not be able to enter until 3 Feb. Good luck!