Walkers bookshop in Stamford doing a great job with shelf display of Seeking John Campbell prior to book signing tomorrow 11am to 1pm
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Take a look at this short video to promote Seeking John Campbell and if inclined please share or like.
Five years after starting some innocuous research, three years after I started writing and one year after starting to edit and work towards self-publication my book is out for all to see.
Amateur genealogist John Daffurn discovers the remarkable family histories of three John Campbells, one of whom could be the father of the illegitimate Isabel whose name was randomly plucked from a UK government list of unclaimed estates. If Isabel’s father can be identified will living heirs, who could claim her estate, emerge?
More information can be found on this website and my social media links (Facebook, LinkedIn, Google+ and Twitter). Please Like me or Follow me to spread the word amongst your own friends and colleagues.
And if you like what you see you can buy the book at :
Getting ones ducks in a row….
My official publication date is tomorrow 3 February but making sure all the marketing channels are open at the same time is a nightmare.
Createspace(IS)
My book was uploaded to CS some time ago. I chose to use them for Amazon distribution worldwide but I did not chose the expanded distribution option. I didnt press the approve button until I needed to (see IS) below. Once approved my book was live within hours on various Amazon websites globally.
Ingram Spark (IS)
I also uploaded without problem some time ago and use them for all distribution channels (you cannot pick and choose). CS would always take precedence as the distributor for Amazon but IS can get to other distributors and book shops. Because I read that it could take six weeks to filter through to the outlets I pressed approve early but to my dismay I found it live on Amazon the next day. It weas Ok in the UK as it was only listed for pre-order but you could actually buy a copy in the USA as Amazon.com doesn’t feature pre-order for books. I had to get IS to unpublish until closer to tomorrow.
Kindle Direct
I uploaded the ebook version easily to Kindle some time ago and it appeared on Amazon globally on a pre-order basis.
Smashwords
I uploaded to Smashwords for distribution of all other ebook formats. It appeared on the various outlets as a pre-order until tomorrow. I also used the discount coupon system to provide free or discount epub versions to friends, family and those that have helped me with the book.
By tomorrow all avenues to sale will be open for business.
Marketing
Final mailshots are going out today and tomorrow.
Final pre publication social media content prepared.
Radio interview tomorrow morning.
Book signing next Saturday.
National and local magazines reviewing book in March editions out mid to end Febraury.
Author uncovers ‘remarkable’ families of John Campbell is the headline of an article in this weeks edition of the Stamford Mercury.
The Mercury have run the article about Seeking John Campbell to promote my book signing on the 7 February in our lovely local bookshop. 
Now into the final week of pre-publication marketing.
Today my local book shop in Stamford set up a window display to advertise my book signing on 7 February between 11am and 1pm.
This follows an article in my local newspaper last Friday also giving advance notice of the signing.
I will continue with mail shots and social media this week. Next week I will start the final Goodreads giveaway, have an interview on local radio and see the publication of a book review by the Heir Hunters Association. During the remainder of February two national and one local magazine will publish book reviews and another author is planning a review.
My book Seeking John Campbell contains the following dedication.
It is the result of the discovery that one of the John Campbells I investigated was born in Germany with the surname Philippi. He became a naturalised British citizen in 1902 and returned from Argentina to fight in the British Army in WWI.
His brother, who had remained in Gemany, fought on the opposing side and both survived the war, but not without mental and physical scars.
Twenty years later each of their sons would also fight on opposing sides, both would receive awards for valor, and both would pay the ultimate sacrifice and be killed in action within a few weeks of each other in 1944.
So the book is written, formatted and the POD distibutors are lined up. But will it sell.
The answer I am told or indeed shouted at by a myriad of bloggers is that it will not…at least not without some marketing noise. As a boring ex-accountant marketing and self-publicising is not in my DNA. In fact I have until now eschewed social media as well. A few months ago I didn’t go near Facebook, Twitter or Google + …I preferred the privacy!

Then I had a book to publicise and no knowledge of social media which apparently is a must so I asked Nicky at Nicky Stephen Marketing to give me some advice and set up my social media platform. So here I am. As I move inexorably towards publication date one hopes that the LIKES and the HITS will increase.
What else is possible.
Reviews. These are necessary as quotes from reviews will help in other marketing material and if posted on Amazon or Goodreads will provide noise. The key is to find reviewers in the genre several months in advance of publication. In my case I was a bit slow off the mark but have reviews lined up with genealogy magazines and bloggers reporting on family history.
Giveaways. Before publication you can join Goodreads and have your own author profile and list your book. This enables you to provide books as giveaways. Other members sign up for a draw to win a copy of the book. I have held two competitions so far for a total of five books. I had over 580 entries for the first and over 680 for the second and out of those over 400 have marked my book as “to read”. Hopefully a percentage of these will convert into sales.
Early distibutor listing. Once signed up with Createspace for Amazon and Ingram Spark and Smashwords for Barnes & Noble and other outlets your book can appear in advance of the publication date enabling customers to pre-order. In my case this is both for the paperback and the ebook. The theory behind this is to get a head of steam on sales at publication date, which might push the book up the Amazon rankings, which in turn will generate more sales.
Discount vouchers. If you list your ebook on Smashwords you are able to generate discount vouchers for any percentage, including 100%. People who buy the ebook from the Smashwords store can apply the voucher at checkout and get a discount. These can be used for promotions or to family friends and collaborators as thank yous. Even if you provide a 100% discount it will still count as a sale for ranking purposes.
Newspapers and Radio. Local newspapers are usually willing to write about local people and this can be harnessed in advance of a book launch or a book signing. If you can think of other hooks to get their interest all the better. Local radio is the same and you will often find that there is a preferred time of day when they wish to talk about events or new books. Just ask.
Book launches and signings. A launch party can mean many things and can also cost money. The benefits are potential early sales of books and publicity to use on website or in local newspaper. However you need to be sure people will turn up! Book signings are better value for money. Local bookshops are often willing to support local authors and there is no cost involved other than the margin to the bookstore. Advance publicity in local newspapers and an effective shop window presentation will help to pull in potential customers.
Business cards. A gloss card with the image of the book cover on one side and details of the book on the other is an ideal reminder for potential customers. Try MOO.
Mail shots. Make use of your personal contact list and your business contact list on LinkedIn to kick off your marketing to people who at least know you in one cpacity or another and may be surprised and delighted that you have written a book. Try MailChimp for professional looking mailshots.

All books were printed on creme paper and the first to arrive was a Createspace proof from the USA (middle book in image). Blogs had already warned me that the creme paper was the most yellow but without any comparison I was more than satisfied with the end product.
Then came the Ingram Spark version printed by Lightning Source in the UK (the bottom book). This was thinner than Createspace and less yellow but had a disconcerting wavyness to it which can still be seen despite pressing under weight.
Finally the more expensive heavy weighted paper from a POD company in the UK (top book). This was altogether the best product and the creme paper was the lightest in colour.
I had read that the wavyness of the Lightning Source book was due to the heat from thermal digital printing and on closer inspection I could see an embossed sheen on the print and the images. This was not the case on the other two books which must use a different print method. The upside was that the images were much more crisp. Even though I am using Creatspace to supply Amazon UK it will be the Lightning Source version that is most likely supplied in the UK as Createspace outsource production here.
The image above shows the print and the colour of the creme paper more clearly. The book are in the same order top to bottom as the previous image.